Measuring your success on Instagram solely by the number of likes or follower growth would be an incomplete assessment. Real success comes from matching the right content format with the right target. Adwister We have analyzed the data obtained from more than 4 million posts and interpreted these analyzes for you by blending them with our own experiences.
What is Instagram Reels?
Reels is a content format that allows Instagram users to create and share short, vertical videos. This format offers the opportunity to enrich videos with sound, music, effects and creative edits. It also has a separate discover tab, so your Reels content has the chance to reach more users.
Reels is ideal for brands that want to produce entertaining, inspiring or informative content. Engaging short videos increase your engagement and make it easier to reach potential followers. Whether for product promotion, brand storytelling or industry content, the Reels format is a powerful way to stand out on Instagram.
What is Instagram Carousel?
Carousel (scrolling posts)is a content format that allows you to present multiple images or videos in a single post. The first image is eye-catching and keeps users scrolling. This format is highly effective for telling a story, showing a product range or providing educational content.
Carousel content is particularly suitable for step-by-step instructions and detailed information. As users spend longer on these types of posts, they are evaluated positively by algorithms, which increases visibility.
Reach Wider Audiences with Reels
Instagram's algorithm is now using Reels content Discover sekmesinde daha sık göstererek erişimi önceliklendiriyor. Verilere göre, Reels formatı tek görselli paylaşımlara kıyasla ortalama %125, carousel gönderilere göre ise %36 daha fazla erişim sağlıyor.
Why?
Because Reels is positioned as the platform's growth-oriented content. Reels is the perfect tool to reach new audiences and gain followers.
Strategy Proposal:
If you want to promote your brand to more people, be sure to include Reels in your weekly content plan.
Increase Engagement with Carousel Posts
If your goal is to increase engagement with existing followers, Carousel posts offer better results. Reels’e kıyasla %12, tek görsellere kıyasla ise %114’e kadar daha fazla etkileşim sağlar.
Why?
Because users spend more time on Carousel posts. They are also shown longer by the algorithm. This increases your visibility organically.
Strategy Proposal:
Carousel posts are ideal for content such as product features, user reviews, campaign stages or tutorials.
Don't Be Limited to a Single Format
Your Instagram strategy should not be limited to Reels or Carousel posts. An effective content plan should be created using a combination of different formats.
Recommended content balance:
- Monday Access-oriented Reels
- Wednesday or Thursday: Interaction-oriented Carousel
- Other days Quick one-image content or story posts
This diversity strengthens your account, both in terms of reach and engagement.
Tailor Your Content to Purpose
A successful Instagram strategy requires knowing not only the algorithm but also what the content serves. Adwister we help brands stand out on social media channels with data-driven content strategies.
Growing on Instagram starts with bringing the right content formats to the right audience. If you want to strengthen your social media strategy, you can contact us.
