For businesses that want to exist in today's digital world Google Adshas become one of the most effective tools for customer acquisition. But harnessing this potential requires expertise and strategic management. This is where Google advertising agencies enter. Choosing the right agency is a critical step for the success of your campaigns.
So what should you consider when choosing a Google advertising agency? Here is a comprehensive guide to make a successful choice:
1. Experience and Specialization
Google Adsis a dynamic platform whose algorithms and ad formats are constantly changing. Therefore, how long the agency has been operating in the sector and in which areas it specializes is of great importance.
Why is it important?
- Provides mastery of current algorithms.
- Sectoral experience is an advantage in strategy development.
- High problem solving and optimization capability.
AdwisterWith its experience in different sectors, especially with a wide customer portfolio from SMEs to big brands, it offers customized solutions for your business needs.
2. Certifications and Official Partnership
"Google Partner" or "Premier Partner" certifications issued by Google indicate that the agency meets certain quality criteria. Such agencies learn about current developments directly from Google and manage campaigns with best practices.
What Does Adwister Offer?
Adwisterhas all the necessary certifications in the field of Google Ads and is a Google Partner agency. This means that your campaigns will be managed in a reliable and standardized manner.
3. Transparency and Reporting Habit
Your agency should provide you with regular reports on the performance of campaigns. Thanks to these reports, you can see which strategy is working, which keywords are converting.
Good Reporting Should Include
- Click-through rate (CTR)
- Conversion Rate
- Budget utilization
- Keyword performances
Adwisterprovides its customers with detailed weekly and monthly reports, allowing them to monitor the entire process transparently.
4. Strategy and Target Alignment
Every business has a different target audience and marketing strategy. A good agency develops a special strategy by analyzing your business goals in detail. Agencies that are stereotyped and offer the same service to everyone should be avoided.
The Adwister Difference:
Adwistercreates campaign fictions specific to the business model of its customers. Analyzes your brand goals, creates a customer journey and plans the advertising strategy accordingly.
5. Budget Management and ROI Focus
It is essential that the budget for Google Ads campaigns is planned and optimized correctly. Otherwise, your budget will run out quickly but the expected return will not be achieved.
Things to Watch Out For:
- Daily budget limits
- Expenditure performance monitoring
- High ROI (Return on Investment) targeting
- Fast detection and removal of low-performing ads
Adwister manages your ad spend with maximum efficiency. While protecting your budget, it does not miss possible opportunities.
6. Mobile and Native Ads Compatibility
The number of people searching on mobile devices has surpassed desktop. Likewise, local searches (e.g. "cafe near me") have gained importance. Your agency should be capable of adapting to these trends.
Adwister's Approach:
- Mobile-friendly ads
- Google Maps ads
- Region-based targeting with local service ads
7. Competence in Competition and Market Analysis
It is not enough just to monitor your own performance. You should also understand the strategies of your competitors who are trying to overtake you and take precautions.
What Does Adwister Do?
Your competitors' ad texts, budgets, keywords and strategies are analyzed in detail. Thus, you strengthen your advantage in the market.
8. Agency's Own Digital Presence
An agency's own website, SEO performance and ad management also reflect their expertise. An agency that cannot do its own digital marketing cannot benefit you.
Adwister Example:
Adwister.com is an agency that stands out with its SEO and content strategies along with a simple, fast and user-friendly website. Its success in its own digital asset management is the guarantee of the solutions it offers to its customers.
9. Customer Communication and Support Process
You may have questions throughout the ad campaign. How fast the agency responds to you and how interested they are should also be an evaluation criterion.
What's in Adwister?
Adwister assigns a project manager to each client. It offers uninterrupted support via email, phone and even WhatsApp. They are with you every step of the way before, during and after the campaign.
Google advertising campaignsmaximizes the return on investment when carried out with an experienced agency. Choosing the right agency is the first step to success. If you are looking for an agency that meets all the above items, Adwister can make your Google Ads campaigns successful with customized strategies.
Contact the agency through our website now and get professional support that will make your brand stand out on Google!
