In the world of digital advertising CPC and CPM terms we often encounter.
Okay, What is CPC, What is CPM and which advertising model is more advantageous for your brand?
Let's take a detailed look at what CPC and CPM mean, their differences and the points you should pay attention to in order to make the right choice.
What is CPC (Cost Per Click)?
CPC (Cost Per Click)I mean. cost per clickis an advertising model where the advertiser pays only when the user clicks on the ad.
For example, if you launch a Google Ads campaign and your ad is shown to 1000 people but only 10 people click on it, you only pay for those 10 clicks.
Advantages of the CPC model:
- Provides budget control.
- Measures direct interaction.
- Campaigns with higher conversion targets is suitable for
CPC ads; It is especially preferred in sales-oriented campaigns that aim to increase traffic and require direct action.
What is CPM (Cost Per Mille)?
CPM (Cost Per Mille)I mean. cost per thousand impressionsis a model that pays according to how many people the ad is shown to. It doesn't matter whether people click on the ad or not; what matters is that the ad is seen.
For example, if your ad is shown 1000 times, you will pay the set CPM rate.
Advantages of the CPM model:
- Ideal for increasing brand awareness.
- It provides fast transportation to large masses.
- Visual and video content is more effective.
CPM ads, especially Awareness campaigns that want to create a new product, introduce a new product or build a brand image.
Is CPC or CPM More Advantageous?
The answer to this question depends on the purpose of your campaign:
| Objective | Preferred Model |
| Increase traffic, ensure transformation | CPC |
| Raising brand awareness | CPM |
CPC adsis more efficient for click and conversion-oriented campaigns. However CPM ads It can be a better choice when you want to reach a wide audience quickly and when you want to stay in the minds of users.
If you set your campaign objectives correctly, you can maximize your ad performance by using both models at the right time and place.
Professional Support for Your Digital Advertising Campaigns
Making the right choice between CPC and CPM models, is the key to success in digital advertising. However, it is of great importance to work with a team of experts to establish the right strategy and get the maximum efficiency.
If you want to create effective, result-oriented digital advertising campaigns for your brand Adwister team offers you professional support!
Frequently Asked Questions (FAQ)
Is CPC or CPM Cheaper?
Depending on the type of campaign; CPM ads often appear cheaper in terms of cost per click, but in conversion-oriented campaigns CPC model more efficient and profitable results. It is best to choose according to your goal.
How to Calculate CPC and CPM?
- CPC Calculation:
Total cost ÷ Total clicks
For example, you spent 100 TL and received 50 clicks: CPC = 2 TL
- CPM Calculation:
(Total cost ÷ Number of impressions) × 1000
For example, you spent 200 TL and received 50,000 impressions: CPM = 4 TL
Which Platforms are CPC and CPM Used on?
CPC and CPM Models;
- Google Ads,
- Meta (Facebook and Instagram) ads,
- LinkedIn Ads,
- YouTube Ads It is actively used in many digital advertising platforms such as.
Which is Better for Small Businesses?
For small and medium-sized enterprises (SMEs), it is usually CPC advertising models more appropriate. Because direct action (sales, form filling, etc.) can be measured and the budget can be managed in a more controlled way.
